Total Politics is hosting an exclusive 'How to Deal With Bloggers' training seminar, which will see some of the biggest names in the blogosphere offering valuable insight into blogger engagement.
In the modern media world, blogs increasingly drive the agenda. Stories broken on blogs often go on to dominate on television, radio and in print. And companies and individuals that don't know how to react to this new challenge will get their fingers burnt (or worse).
Engaging with bloggers is very different to engaging with journalists, injunctions that work against the mainstream media are far from effective online, and negative stories are harder to kill. All told, protecting your reputation and fighting your corner is much more difficult online than off.
Total Politics lifts the lid on what works and what doesn't when engaging with bloggers, and provides practical advice for fighting your corner online.
Speakers
• Iain Dale, publisher of Total Politics
• Harry Cole, blogs at Order-Order
• Laurence Durnan, blogs at Political Scrapbook
• Phil Hendren, blogs as Dizzy Thinks
• Sunny Hundal, blogs at Liberal Conspiracy
• Shane Greer, executive editor of Total Politics
Topics covered
• An introduction to the blogosphere
• The difference between bloggers and journalists
• Placing a story on a blog
• Spotting trouble makers and time wasters
• Understanding Twitter and making it work for you
• Two way engagement - fighting your corner in the comments
• Crisis management - fire fighting on the blogosphere
• Using Google Analytics
Who should attend?
• Individuals responsible for securing positive media coverage and/or limiting negative media coverage
• Anyone engaged in crisis communications
• Politicians and other people with a public profile
When: Tuesday 29 March, 09.30 to 17.00
Where: Westminster, London
How much: £255 Lunch inclusive (ex VAT) = £306 (inc VAT)
