by Lance Price / 19 Mar 2010
Lance Price on how to master the skill of post-debate spin and convince journalists that your guy beat the other guy
Britain is to hold its first ever TV election debates just as the business of postdebate spinning is close to becoming redundant.
by Melanie Batley / 19 Mar 2010
Micro-targeting gives a virtually complete picture of every individual, the ability to predict their support for a particular party and, crucially, the issues, messages and mediums that move them to vote.
by Mark Palmer and Scott Solder / 19 Feb 2010
Mark Palmer and Scott Solder show how performance psychology can help you get the most from your team in the build-up to the election
If they're asked to think of a motivational speaker, most people will imagine a Hollywood-esque, impossibly good looking chap complete with perma-tan and shiny white teeth, a slight mid-Atlantic accent, a faintly smug disposition and a tendency to make others feel just a teeny bit inadequate.
by Paul Richards / 19 Feb 2010
It will be frantic and emotional but Paul Richards explains the candidate's to-do list to ensure a smooth wait for the election resultAny agent or campaign manager will tell you the simple answer to the question what should the candidate do on polling day? Stay out of the way.
19 Feb 2010
THE BEST OF THE BLOGS.
19 Feb 2010
Let the candidate restI'm helping a friend who's standing for Parliament and, long as the hours were pre- Christmas, they're nothing compared to the hours now.
by Shane Greer / 19 Feb 2010
If you have a public profile, no matter how minor, you can be guaranteed of one thing- at some point, you're going to become an object of interest to a group of people I like to call the ‘crazies'.
by John Shosky / 22 Jan 2010
The people listening to a speech must feel involved.
by Donal Blaney / 22 Jan 2010
Donal Blaney explains an important recent law change that impacts on every candidate standing for general or local electionsThere are many legal maxims familiar to the public, ranging from "ignorance of the law is no defence" to the notion that our laws are made by our legislature and not by executive or judicial fiat.
by Mark Palmer and Scott Solder / 22 Jan 2010
Last year was an appalling year to be a politician.
22 Jan 2010
THE BEST OF THE BLOGS.
22 Jan 2010
When I was a student, I wrote some frankly stupid articles for some campus newsletters.
by John Shosky / 19 Mar 2010
John Shosky says civility is not just something to play lip service to.
by Shane Greer / 19 Mar 2010
The ‘Reading system' could soon be given a digital makeover thanks to your Blackberry, as Shane Greer discovers
In 1945, in Reading, a Labour candidate called Ian Mikardo revolutionised British political campaigning.
by Edward Staite / 19 Feb 2010
Edward Staite says that, despite the restrictions on reporting, there is still plenty you can do to gain positive coverage on polling day
Polling day is an intense, adrenaline and caffeine fuelled bid to seal the deal with the electorate.
by Rahul Odedra and Emily Sutton / 19 Feb 2010
Rahul Odedra and Emily Sutton review radios that give you access to thousands of stations
Roberts Stream 83i£149.
by Robert Waller / 19 Feb 2010
To win a fourth term, Labour will have to win 90 per cent of seats inthe far north of England.
by John Shosky / 19 Feb 2010
Your polling day speech may come after the battle is over, but it's still a vital element in your campaign, says John Shosky
In his new book, Rendezvous with Destiny, Craig Shirley describes Ronald Reagan as "a study in adrenaline and cool" during the last days of his 1980 presidential campaign.
by Aline Delawa / 19 Feb 2010
Aline Delawa on the practical ways to mobilise volunteers on polling day to ensure you maximise your voteYou may not have a volunteer army as large as Obama's at your disposal on polling day but, with careful planning, organisation and leadership, you can mobilise your troops to maximise your vote just as well as he did.
by Shane Greer / 22 Jan 2010
For many people politics is a topic of conversation that's certain to make their eyes glaze over.
by Mary Spillane / 22 Jan 2010
Chat at social events may seem pointless and superficial, says Mary Spillane, but it actually serves a crucial purposeYou scan your diary and breathe a heavy sigh.
by Catherine Shannon / 22 Jan 2010
Catherine Shannon holds a mobile projector up to the lightLG HS200 Projector£499I have to admit that when I think ‘projector' what springs to mind first is one of those great clunky beige things you put handwritten transparencies on.
by Robert Waller / 22 Jan 2010
The North Midlands is one of the regions most typified by two-party contests, says Robert Waller.
by Catherine Shannon / 18 Dec 2009
Catherine Shannon on a back-to-basics Bluetooth headset