Campaigns

3Cs and 3As spell success

by Lance Price / 19 Mar 2010

Lance Price on how to master the skill of post-debate spin and convince journalists that your guy beat the other guy Britain is to hold its first ever TV election debates just as the business of postdebate spinning is close to becoming redundant.

Revealed: The DNA of each voter

by Melanie Batley / 19 Mar 2010

Micro-targeting gives a virtually complete picture of every individual, the ability to predict their support for a particular party and, crucially, the issues, messages and mediums that move them to vote.

Learn the secrets of Mr or Ms Motivator

by Mark Palmer and Scott Solder / 19 Feb 2010

Mark Palmer and Scott Solder show how performance psychology can help you get the most from your team in the build-up to the election If they're asked to think of a motivational speaker, most people will imagine a Hollywood-esque, impossibly good looking chap complete with perma-tan and shiny white teeth, a slight mid-Atlantic accent, a faintly smug disposition and a tendency to make others feel just a teeny bit inadequate.

What to do on polling day

by Paul Richards / 19 Feb 2010

It will be frantic and emotional but Paul Richards explains the candidate's to-do list to ensure a smooth wait for the election resultAny agent or campaign manager will tell you the simple answer to the question what should the candidate do on polling day? Stay out of the way.

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Blogs

19 Feb 2010

THE BEST OF THE BLOGS.

Campaign Doctor

19 Feb 2010

Let the candidate restI'm helping a friend who's standing for Parliament and, long as the hours were pre- Christmas, they're nothing compared to the hours now.

Ignore the crazies

by Shane Greer / 19 Feb 2010

If you have a public profile, no matter how minor, you can be guaranteed of one thing- at some point, you're going to become an object of interest to a group of people I like to call the ‘crazies'.

Audience participation

by John Shosky / 22 Jan 2010

The people listening to a speech must feel involved.

Pleading ignorance

by Donal Blaney / 22 Jan 2010

Donal Blaney explains an important recent law change that impacts on every candidate standing for general or local electionsThere are many legal maxims familiar to the public, ranging from "ignorance of the law is no defence" to the notion that our laws are made by our legislature and not by executive or judicial fiat.

Handling expenses on the trail

by Mark Palmer and Scott Solder / 22 Jan 2010

Last year was an appalling year to be a politician.

Blogs

22 Jan 2010

THE BEST OF THE BLOGS.

Campaign Doctor

22 Jan 2010

Past skeletons When I was a student, I wrote some frankly stupid articles for some campus newsletters.

Manners maketh politics

by John Shosky / 19 Mar 2010

John Shosky says civility is not just something to play lip service to.

The future of knocking up

by Shane Greer / 19 Mar 2010

The ‘Reading system' could soon be given a digital makeover thanks to your Blackberry, as Shane Greer discovers In 1945, in Reading, a Labour candidate called Ian Mikardo revolutionised British political campaigning.

Handling the media

by Edward Staite / 19 Feb 2010

Edward Staite says that, despite the restrictions on reporting, there is still plenty you can do to gain positive coverage on polling day Polling day is an intense, adrenaline and caffeine fuelled bid to seal the deal with the electorate.

Technology Review: Radio heads

by Rahul Odedra and Emily Sutton / 19 Feb 2010

Rahul Odedra and Emily Sutton review radios that give you access to thousands of stations Roberts Stream 83i£149.

It's grim up north for Gordon

by Robert Waller / 19 Feb 2010

To win a fourth term, Labour will have to win 90 per cent of seats inthe far north of England.

How to write a good ending

by John Shosky / 19 Feb 2010

Your polling day speech may come after the battle is over, but it's still a vital element in your campaign, says John Shosky In his new book, Rendezvous with Destiny, Craig Shirley describes Ronald Reagan as "a study in adrenaline and cool" during the last days of his 1980 presidential campaign.

Getting them going

by Aline Delawa / 19 Feb 2010

Aline Delawa on the practical ways to mobilise volunteers on polling day to ensure you maximise your voteYou may not have a volunteer army as large as Obama's at your disposal on polling day but, with careful planning, organisation and leadership, you can mobilise your troops to maximise your vote just as well as he did.

Campaign Stunts

by Shane Greer / 22 Jan 2010

For many people politics is a topic of conversation that's certain to make their eyes glaze over.

Big gains from small talk

by Mary Spillane / 22 Jan 2010

Chat at social events may seem pointless and superficial, says Mary Spillane, but it actually serves a crucial purposeYou scan your diary and breathe a heavy sigh.

Technology Reviews: Show and tell

by Catherine Shannon / 22 Jan 2010

Catherine Shannon holds a mobile projector up to the lightLG HS200 Projector£499I have to admit that when I think ‘projector' what springs to mind first is one of those great clunky beige things you put handwritten transparencies on.

Where two tribes go to war

by Robert Waller / 22 Jan 2010

The North Midlands is one of the regions most typified by two-party contests, says Robert Waller.

Technology Reviews: Look, no hands

by Catherine Shannon / 18 Dec 2009

Catherine Shannon on a back-to-basics Bluetooth headset Jabra BT2080£29.

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"The prime minister has said he does not believe that statutory legislation is necessary to achieve the principles outlined by Leveson."

Business minister Viscount Younger of Leckie