Norman Lamb's life of grime
Norman Lamb was recently promoted to the Department for Business, Innovation and Skills, as minister for employment relations, consumer and postal affairs.
But it seems the Lib Dem MP is doing some promoting himself.
The former employment lawyer is known as the man who remortgaged his house to help rapper Tinchy Stryder at the start of his career.
Now, the minister has tipped Dot Rotten as the next big thing.
Lamb's son, Archie, works for a recording company that has just taken on the new MC and producer from south London.
According to 'grimepedia', "Dot Rotten is known for his emotionally driven beats and insightful lyrics."
Tim Westwood, from BBC Radio 1Xtra, is said to be another Dot Rotten fan.
Other clients managed by Lamb's son include Dappy, of N-Dubz, pursuing a solo career.
Lamb told The Guardian: "At one stage, the average age of investors in Tinchy Stryder's career was about 85.
"I heard Tinchy's music, heard the lyrics and I didn't see a problem. A lot of the lyrics are actually positive. It's dangerous going by stereotypes."
Separately, Lamb told the BBC that he and his wife were "living the grime scene".