Labour can shut up about diversity if it elects Andy Burnham and Tom Watson

Labour can shut up about diversity if it elects Andy Burnham and Tom Watson

by Dan Hodges / 21 May 2015

Two white heterosexual men are shaping up as the people to beat in the fights for Labour leader and deputy leader

The McGuffin Effect: Adios, Milibandoleros

The McGuffin Effect: Adios, Milibandoleros

by Joe McGuffin / 11 May 2015

You go off-message, you take the goddam lubricated consequences up your sorry ass. Don’t shoot the messager. 

Shoes, beards and the resurgence of the shy Tory

Shoes, beards and the resurgence of the shy Tory

by Phil Kurthausen / 09 May 2015

As politics has become a fashion item for some voters, daring to support the Tories is like going to work in Crocs and dungarees

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Weekly polling review: Narrow Tory lead but a ray of hope for Labour

Weekly polling review: Narrow Tory lead but a ray of hope for Labour

by David Bowers / 01 May 2015

Polling figures tend to generalise the impact of Labour’s Scottish decline across the country although it’s a localised phenomenon

All shots in the Tory locker have been fired and Cameron is praying for a late swing

All shots in the Tory locker have been fired and Cameron is praying for a late swing

by George Pascoe Watson / 24 Apr 2015

The Conservatives' economic credentials are being taken for granted by voters, but Tory strategists have reason to believe they will do better than the polls suggest

Rise of the Austerity MacGuffin as parties seek a miracle cure

Rise of the Austerity MacGuffin as parties seek a miracle cure

by Jamie Gardiner / 23 Apr 2015

Many movies have a MacGuffin. So does the general election, with opposition parties seeking to pull the imaginary anti-austerity lever

Tory manifesto launch was a masterclass in relaunching a brand

Tory manifesto launch was a masterclass in relaunching a brand

by Peter Bingle / 15 Apr 2015

The Conservatives had been running an excruciatingly bad election campaign. David Cameron has now changed of all that

The McGuffin Effect: I’m mad as hell and Ed Balls needs to stay out of my eyeline

The McGuffin Effect: I’m mad as hell and Ed Balls needs to stay out of my eyeline

by Joe McGuffin / 08 Apr 2015

Right now it’s Operation Hide Balls. Keeping the shadow chancellor out of direct sunlight for a few days.

Lynton’s war machine is getting into gear

Lynton’s war machine is getting into gear

by Scott Colvin / 01 Apr 2015

The often naïvely sunny nature of the 2010 Tory campaign is understandably being replaced by one which will leave many wincing

Cameron's message for all Tory MPs: Keep your nose clean and there’s hope yet

Cameron's message for all Tory MPs: Keep your nose clean and there’s hope yet

by Jon Craig / 13 May 2015

The PM's move to appoint John Whittingdale as culture secretary is a sop to the Tory old guard, while Grant Shapps may be lucky to still have a job

It was the chancellor wot won it

It was the chancellor wot won it

by Peter Bingle / 09 May 2015

George Osborne not Lynton Crosby was architect of the Tory victory - and is now in pole position to be leader 2020

Polling predictions: what went wrong?

Polling predictions: what went wrong?

by Warwick Smith / 08 May 2015

How to explain the disparity between polling predications and the outcome of the general election? And what’s next for the parties?

Ukip expected to break through in 2015 but this election looks like Nigel Farage's last hurrah

Ukip expected to break through in 2015 but this election looks like Nigel Farage's last hurrah

by Peter Bingle / 27 Apr 2015

The Ukip leader reminds me of Reggie Perrin. Perhaps on the morning of 8th May we will find his clothes on the beach at Ramsgate

Weekly polling review: All eyes on undecided voters as polls refuse to budge

Weekly polling review: All eyes on undecided voters as polls refuse to budge

by David Bowers / 23 Apr 2015

Labour is very slightly down from last week but it's still all to play for and any changes may be down to statistical chance

The Lib Dems are now pinned in the liberal centre - whether we like it or not

The Lib Dems are now pinned in the liberal centre - whether we like it or not

by Stephen Tall / 16 Apr 2015

The party's 2015 manifesto is carefully calibrated not only to dodge the hostages to fortune of 2010, but also to offer plenty of scope for the Lib Dems to cut a deal

In the race for Number 10, it's Miliband who has the fresher legs

In the race for Number 10, it's Miliband who has the fresher legs

by Kevin Maguire / 13 Apr 2015

Labour's campaign has been suprisingly professional and recent days have proved that Ed Miliband can win this election

The leaders’ debate might be more important than you thought

The leaders’ debate might be more important than you thought

by Stephen Day / 02 Apr 2015

New polling data underlines how smart leadership communications are key to election success

Why this terrible Tory campaign needs to change

Why this terrible Tory campaign needs to change

by Peter Bingle / 31 Mar 2015

David Cameron must decide soon whether his current advisers are best equipped to help him win a majority on 7th May

The PM is preparing to debate... but tonight is NOT the night.

The PM is preparing to debate... but tonight is NOT the night.

by George Pascoe Watson / 26 Mar 2015

David Cameron is getting ready for what he sees as the real showdown on April 30 when David Dimbleby grills the three main party leaders on the BBC.

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