Donations on the doorstep
by Melanie Batley / 10 May 2012
Melanie Batley discovers new smartphone technology that could revolutionise and democratise fundraising
Right on the button
by Melanie Batley / 08 Aug 2011
Melanie Batley casts her vote (remotely) for the introduction of a long-awaited tool of democracy, the electronic voting system
Appleocracy in action
by Melanie Batley / 05 Apr 2011
Melanie Batley drags and drops campaigning into the 21st century with a look at the swift rise in popularity of the latest parliamentary aid – the iPad
Check-in to win
by Melanie Batley / 17 Dec 2010
New communication tools that combine social networking with GPS tracking
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Raising a Facebook profile
by Melanie Batley / 29 Oct 2010
Melanie Batley offers some insight into how to use social networking to your full advantage
Fundraising 2.0
by Melanie Batley / 20 Aug 2010
Melanie Batley on new technology that allows a campaign's supporters and donors to raise money through their online social networks Internet technology is transforming every area of campaigning, and political fundraising is no exception.
The joy of text
by Melanie Batley / 18 Jun 2010
Mobiles are the stuff of dreams for politicians, says Melanie Batley, because you reach people instantly, with an almost guaranteed chance they will pay attention For those of you who hit the campaign trail during the election, you were probably told repeatedly just how fed-up people are by politicians.
Revealed: The DNA of each voter
by Melanie Batley / 19 Mar 2010
Micro-targeting gives a virtually complete picture of every individual, the ability to predict their support for a particular party and, crucially, the issues, messages and mediums that move them to vote.
Online, on target
by Melanie Batley / 10 Jan 2012
Don’t forget that social networking is now the biggest tool in your campaigning box of tricks, says Melanie Batley
To tweet, or not to tweet: that is the question
by Melanie Batley / 05 May 2011
Social networking is an invaluable tool for any parliamentarian, but, asks Melanie Batley, are sites such as Twitter more time-consuming than they're worth?
Befriending the internet
by Melanie Batley / 22 Feb 2011
Online political videos can get you serious exposure. But they can also get you burned. Melanie Batlie looks at their efficacy
Online advertising
by Melanie Batley / 22 Nov 2010
It is now possible to construct micro-targeted internet ads that adapt to a detailed understanding of voters. And it doesn't need to cost huge sums
We've got an app for that
by Melanie Batley / 17 Sep 2010
Melanie Batley looks at the proliferation of political apps and how the smartphone is revolutionising communication with the electorate An iPhone 4 may be this season's must-have gadget, but for the political candidate, being trendy means launching your own campaign app.
Campaigning like wildfire
by Melanie Batley / 23 Jul 2010
Melanie Batley on a new technology platform that takes the campaign to supporters whatever social networks they are involved inOver 350 million people have a Facebook account, 60 million use Twitter and hundreds of millions of videos are watched on YouTube every day, so it's no wonder politicians are pouring time and energy into online activity.
Talk is cheap
by Melanie Batley / 21 May 2010
Melanie Batley looks into a new way to connect with voters at a fraction of the traditional costImagine being able to speak directly to tens of thousands of people in your constituency at one time, in less than an hour, for as little as £2,000.
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Quote of the Day
"The prime minister has said he does not believe that statutory legislation is necessary to achieve the principles outlined by Leveson."
