Harnessing the grassroots
by Mark Hanson / 18 Sep 2009
Mark Hanson explains how to use the most effective internet tools to further your client's interest and develop your campaign
How Will Obama 'Control The Critics' Online?
by Mark Hanson / 12 Nov 2008
There's been lots written about Obama's ability to mobilise legions of supporters, helpers and donors online.
Obama Applying His Campaign Lessons To Govt
by Mark Hanson / 10 Nov 2008
Its nearly time to take a breather from blog posts about the Obama campaign, so lets round up with how he can take his principles of involving people into the White House.
Obama Applying His Campaign Lessons To Govt
by Mark Hanson / 10 Nov 2008
Its nearly time to take a breather from blog posts about the Obama campaign, so lets round up with how he can take his principles of involving people into the White House.
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Obama Asks Fans To 'Donate Their Facebook Status'
by Mark Hanson / 03 Nov 2008
Obama's team sent out this message to supporters last night.
Inde Launches US Election Twitterfeed
by Mark Hanson / 29 Oct 2008
Perfect way of following output from the Inde and elsewhere in terms of things happening US election related.
PalinasPresident.us
by Mark Hanson / 20 Oct 2008
This is spreading like wildfire on twitter, facebook, THE WEB - its a daily updated web page with various skits on Palin in the office.
Be Useful To Your Campaign
by Mark Hanson / 10 Oct 2008
If you're running a campaign it can be a logistical and organisational nightmare.
Is Tribune Strife A Sign Of The Media Times?
by Mark Hanson / 09 Oct 2008
Sad news that Tribune is in financial trouble.
Should Labourhome Have Done 'That Poll'?
by Mark Hanson / 06 Oct 2008
I feel compelled to post about 'that Labourhome poll'.
It’s the audience, stupid
by Mark Hanson / 18 Jun 2009
Mark Hanson says that the key to a successful media strategy is identifying who you are talking to and why
Obama Campaign 101 For Campaign Managers
by Mark Hanson / 10 Nov 2008
For political campaigners, here's a summary, with links, of what Obama's boys did so well.
Obama Campaign 101 For Campaign Managers
by Mark Hanson / 10 Nov 2008
For political campaigners, here's a summary, with links, of what Obama's boys did so well.
US Campaign In Social Media - the measurement
by Mark Hanson / 04 Nov 2008
All these campaign gadgets are great - but do they work? Here is a post from an analyst at Forrester, the Daddy when it comes to analysis.
Now Obama Wins The Mobile Phone Campaign!
by Mark Hanson / 31 Oct 2008
No presidential campaign in the US has used mobile phones as Obama is this year.
Obama Copies MI6 Ad Strategy
by Mark Hanson / 15 Oct 2008
No, no, no this is not a Palin-esqe attempt to insinuate that Barack is involved in international espionage.
US Congress Joins The Tweet Revolution
by Mark Hanson / 09 Oct 2008
It seems amazing that the US Congress has been unable to use social networking tools to connect with their voters.
Lib Dems Have 'Got Talent'
by Mark Hanson / 07 Oct 2008
PR Week have cottoned onto the '100 Most Influential'-type list vehicle but have only managed 29 names for its survey of bright, new talent in the communications business.
Making a Success In Social Media - Do What Rings True
by Mark Hanson / 03 Oct 2008
Top tip if you want to make social media work for your candidate or organisation - do something that gets your audience involved or makes your subject more human, but only choose a theme that rings true with how your organisation or candidate acts, thinks, in an overall setting.
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