How to win at spinning
by David Canzini / 19 Mar 2010
Party HQs will be striving to show that their man won in the leaders' television debates says David Canzini Post-debate spin When it comes to post-debate spin, you must be guided by one question: what is the perception of what happened during the debates and how is it portrayed in the media and by the campaigns? Any media expert will tell you that perception is reality, so your campaign's job is to ensure that it is your version of the debate that becomes the story and the perceived wisdom.
