Much has been written about blogs and blogging in politics. The most successful bloggers often now appear in the mainstream media. The likes of Iain Dale, Tim Mongomerie of Conservative Home, and Phil Hendren (aka Dizzy Thinks) have had pieces in national newspapers. Part of the reason is that they are good writers and produe excellent copy.

National newspapers have been quick to jump on the blogging bandwaggon - although as Guido often likes to point out, some are more successful than others.

Last week did we see a watershed in the blogging vs traditional media debate. ConservativeHome hired Jonathan Isaby from the Telegraph. Now I have to say I have known Jonathan since University days when he was a couple of years below me at York. Jonathan was at the BBC for a while before moving over to the Daily Telegraph. Is the fact that ConservativeHome has the power and credibility to hire someone like Jonathan Isaby from the Telegraph a sign of how good ConHome is, or how bad the Telegraph has become? Possibly a bit of both but much more of the former.

Those who wrote blogging off as a passing fad may just have to eat their online words!