Today’s PR Week carries a front page lead that US Presidential hopeful, John McCain, is casting an envious eye over here and is upset that the UK/Europe seems to be falling under Barack Obama’s spell. He’s also agitated over David Cameron’s desire to position himself within range of Barack’s halo effect.

He’s trying to draw right-wing media in the UK into his briefing network and is working on some of the right’s bloggers e.g. Guido.

For anyone interested in how the Yanks are doing blogger outreach in a professional way here is a tape recording of a recent session, hosted by Liz Mair, McCain’s Head of Comms. They are done by conference call and carry a briefing from staffers followed by open Q’s from bloggers who have dialled in.

http://www.gop.com/media/Bloggercalls/7-17-08.wav