Social mobility is about more than just getting kids into university.
That was Ed Miliband's message this morning as he spoke to the Sutton Trust.
The Labour leader declared: "We must reject the snobbery that says the only route to social mobility runs through university."
He's right, of course.
It would be great if people didn't turn their noses up so much at vocational training or apprenticeships.
And perhaps there is a perception that this government is 'snobby' about things like vocational qualifications.
But a speech to a London audience is unlikely to change those prejudices – especially one that declares intentions rather than concrete policies.
In the week that Nick Clegg outlines his intention to reduce the gap between rich and poor, Ed Miliband is still giving broad support for apprenticeships and jobs training.
Tomorrow, the government will unveil its “social mobility indicators”, which will monitor the progress of deprived pupils for the first time ever.
It will allow the electorate to judge whether Clegg and his team have improved social mobility. It's tangible.
Meanwhile, Miliband tells us: "If we win the next election, one of our tasks would be to lower the new barriers which have been placed in young people’s way by this government."
He reaffirmed Labour's pledge to reduce tuition fees to a maximum of £6,000.
And he declared: "More than four out of ten jobs don’t offer training at all.
"Only 8% of companies offer apprenticeships.
"And even among our largest companies, only 1 in 5 offer them.
"That is an economy not training people to the best of their talents."
He admitted the last Labour government was "too slow to get to grips with this".
So were they snobby too? Or just ineffective?
"It must be about helping everyone improve their life chances," Miliband finished.
"With better jobs, better training, and better opportunities for the many."
I'm sure almost everyone agrees.
This morning, Ed Miliband said the ladder of social mobility must be extended.
I'm just none the wiser how people are supposed to climb it.