I sat down yesterday with the shadow Welsh secretary to talk about the current dynamics in the Labour Party. A longer version of the interview will appear in the next issue of Total Politics, but he had the following to say about how his party must change in order to win again:

"The conventional political party model is bust. No party is, at the present time, is operating in a manner and with a strategy that actually chimes with the politics of today. All political parties are modelled on a past era. Fifty years ago, over 4% of the electorate were members of political parties. Today it’s under 1%.

"Now actually Labour is the only growing party at the present time. But people are not joiners anymore. They are supporters. Therefore the first crucial thing for me was actually to create a wider periphery around the party of thousands of supporters.

"If that is prioritised, as me and Ed [Miliband] want it to be, the whole of the party has to take ownership of it. It cannot be delivered from a London headquarter."

Hain pointed to seats like Barking, Birmingham Edgbaston and Oxford East as Labour constituency exceptions.

"I highlight Birmingham Edgbaston, which today should be a Conservative-held seat on the psephology. Barking which should be a BNP seat again on the psephology. The third seat is Oxford East which we should have lost on conventional political trends.

"... They all have different experiences but they attracted around them hundreds of volunteers who were supporters, who would deliver leaflets, who would get engaged, but didn’t want to join, didn’t want to turn up to meetings and be part of regular life of political parties.

"If we can replicate that, which is my ambition, across our 100 target seats, then we will surprise people at the next general election."

Tags: Peter Hain