Who would have thought Danny Alexander could do 'hard man'?
Yet, in this morning's Sun, that's exactly his tone as he reacts to the news that comedian Jimmy Carr shelters £3.3m a year in a Jersey tax scheme.
The chief secretary to the Treasury is already in the papers this morning describing tax dodgers as "the moral equivalent of benefit cheats".
Sensing a turn in the public mood, he goes one step further in the red-top.
"Whether you're a tax dodger or a benefit cheat, our approach is the same - we will track you down and, when we find you, we will come down on you like a ton of bricks...," Alexander warns.
"My message to the tax dodgers is that no matter how rich or famous you are, we are coming to get you."
It reminds me of a certain Liam Neeson movie quote: "What I do have are a very particular set of skills; skills I have acquired over a very long career. Skills that make me a nightmare for people like you... I will look for you, I will find you, and I will kill you."
Maybe stick to reacting to unemployment figures, Danny.