Ed Miliband went to speak to London Citizens to say, 'Bring it on' to the government today. Bring it on 25 minutes late... But still, bring it on. The venue at the OXO Tower was perfect for such a sassy message. It even featured a dance floor for him to bust out some body-popping, or some cheerleading moves like the film of the same title.

According to the Tories, this is the sixth relaunch for the Labour leader, so Bring It On 6 then? Unfortunately, Ed Miliband's latest breakthrough message doesn't contain that much that's new to break down.

There was a policy to help the elderly be on the lowest energy tarriffs.

And there was a reminder that Ed came up with Cameron's weekend statement on 'good capitalism'.

"Everyone is now joining us talking about the squeezed middle, the next generation and responsible capitalism," said Miliband.

“But it’s not enough just to talk about them.

"Suddenly David Cameron and the deputy prime are falling over themselves to day they too are burning with passion to take on
‘crony capitalism’.

“Now he has accepted this is the battleground of politics, I say: ‘Bring it on.’"

Sadly he didn't accompany his statement with a finger snap.

But Rachel Sylvester in The Times (£) this morning highlighted a problem with Miliband's stance on good/bad businesses.

She describes him as like “the woman who tells a joke at a dinner party but nobody laughs until it is repeated, more loudly, by the man sitting across the table.”

Miliband is not in power and governments stealing your ideas is one of the perils of opposition.

Back in the OXO Tower, Miliband's other theme was about "fairness in tough times".

“I want to explain the principles which will guide the Labour Party under my leadership so that we can rise to the challenge of those who say that
Labour is only a party for good times," Miliband said.

“That means three new ways of delivering fairness in difficult times when there is not much money around.

“First, reforming our economy so we have long-term wealth creation with rewards fairly shared.

“Second, acting against the vested interests that squeeze the living standards of families.

“Third, making choices that favour the hard working majority of this country."

He denied that his points were anti-business. "They are pro-business," he said, claiming that firms around the country had asked him to take steps to tackle bad behaviour.

Later though, he added: "No company that is engaging in predatory behaviour should be too big to challenge."

So producers and predators repackaged, to an extent.

"We will be handed a deficit we will have to make choices that we wish we didn't have to make," he said. "[But] we can achieve fairness in tough times."

The other, more unwelcome plotline today, was Ed Miliband's own position as leader. Journalists again and again asked about his poor popularity ratings.

The Labour leader told the Today programme this morning: "Don't declare the result of the race when it is only half run... I have a very strong inner belief I will win the race."

At the OXO Tower, he repeated his long-game analogy. "You can't declare the end of the race when you are only a third of the way through the race."

So what will the critics say about Bring It On 6? Early reviews suggest there are some promising script ideas, but there doubts about the lead role. Is he sassy enough to carry the franchise? Will we need a Bring It On 7?

I honestly don't know. The race isn't over yet.

You can read the full text of Ed Miliband's speech here

Tags: Ed Miliband, Labour Party