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US Campaign In Social Media - the measurement

by Mark Hanson / 04 Nov 2008 12:11

All these campaign gadgets are great - but do they work? Here is a post from an analyst at Forrester, the Daddy when it comes to analysis.

All these campaign gadgets are great - but do they work?

Here is a post from an analyst at Forrester, the Daddy when it comes to analysis.

Facebook

Obama: 2,379,102 supporters

McCain: 620,359 supporters

Obama has 380% more supporters than McCain

MySpace

Obama: Friends: 833,161

McCain: Friends: 217,811

Obama has 380% more supporters than McCain

YouTube

Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110

McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993

Obama has 403% more subscribers than McCain

Obama has 905% more viewers than McCain

Twitter

Obama: @barackobama has 112,474 followers

McCain: @JohnMcCain (is it real?) 4,603 followers

Obama has 240 times more followers in Twitter than McCain

Full analysis here

Comments

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