Theresa May and Jeremy Corbyn at odds over the point of local elections
Watch: The leaders issued rival video clips as local elections got under way.
The big speech is dead. Long live the 45 second video clip!
As the polls opened in more 4,300 council seats across England today, Theresa May and Jeremy Corbyn took to Twitter with rival pleas for votes.
In his 45 second message, the Labour leader did his best to pretend that the local elections did not have anything to do with boring local services such as collecting the bins and cleaning the streets. Rather they are a chance to "send a message" about how Theresa May has failed to tackle the housing crisis and how she has mistreated the Windrush generation, he insisted.
In her 40 second clip, the prime minister earnestly stressed that the local elections were all about boring local services such as collecting the bins and cleaning the streets. And nothing to do with how her government has failed to tackle the housing crisis and mistreated the Windrush generation....