Matt Hancock launches his own app... as Tom Watson watches on
The Labour deputy leader used to be the most digitally savvy politician in Westminster...
Four months ago, Matt Hancock wowed Tory conference-goers with an enthusiastic rendition of Queen's Don't Stop Me Now. For good measure, he also sung happy birthday to himself while up on stage.
Now the new culture secretary (and former digital minister) has sent political hacks into a minor frenzy once again by launching a social network themed around himself.
Hancock says his app is intended to help constituents in Suffolk keep in touch with what he is doing. Fans who download the app are met with a cheery video message from the cabinet minister saying: "Hi I'm Matt Hancock and welcome to my app." There is also a folder with numerous pictures of the minister and a detailed archive of his speeches.
As the app was launched, one political journalist quipped excitedly: “It's like having an actual Matt Hancock in the palm of your hand!”
But the reaction was less positive elsewhere with The Sun calling out “cringeworthy posts” on the app and The Mirror discovering “a major privacy flaw”.
Meanwhile Labour deputy leader Tom Watson – who started blogging back in 2003 and was once seen as Westminster’s most digitally savvy politician - was watching closely as Hancock made the audacious bid to steal his steal his mantle.
"I see @MattHancock is generating content again. Hapless though not app-less," he jibed.