Jeremy Wright makes an unlikely bid to be the saviour of Salisbury
Watch: The culture secretary has recorded a social media video.
"When I was 13, I was shy and didn't much like being the centre of attention," said newish culture secretary Jeremy Wright in his speech to Tory conference earlier this month.
"I’ve changed. But that year I was persuaded to take a large part in a school play. The effect on my self-confidence, on what I felt I could do, was significant and long-lasting. So much so that I feel able to say to you that if I had not stood on that stage then, I would not be standing on this stage now."
Alas not everyone was convinced, with one journalist on the Daily Mirror branding the culture secretary a “curious charisma vacuum”.
Nevertheless, the Department for Digital, Culture, Media and Sport has decided that Wright is the man to placate residents of Salisbury, the medieval cathedral city which is now best-known as the place where multiple people were recently poisoned with a military-grade nerve agent developed by the Soviet Union.
In his somewhat staid social media video, the secretary of state insists a that the government is not abandoning Salisbury and says the city can “play to its strengths and become even more successful”.
The DCMS will be hoping that it garners a bit more interest than his Tory conference speech…